Digital Marketing Campaign
SUMMER SALE
A self-initiated seasonal campaign concept designed to create a consistent visual language across social media, promotional banners, stories and email marketing.
Overview
The campaign uses a consistent visual direction across different formats, adapting typography, imagery and offer messaging for social feeds, stories, website banners and email creatives.
- Role
- Campaign DesignSocial Media & Digital Marketing
- Deliverables
- Social Media PostsInstagram StoriesWebsite Promotional BannerEmail BannerDigital Ad Creatives
01
Concept
The campaign combines bold typography, seasonal imagery and a clear promotional hierarchy to make the offer immediately visible across different digital formats.
02
Rollout
The campaign was adapted into multiple social formats while maintaining consistent typography, colour, imagery and offer messaging across each creative.
