D2C Product Branding
LUMÉA
A self-initiated D2C skincare brand concept designed to create a clean, premium visual identity across product packaging, digital campaigns and social media.
Overview
The visual identity combines soft neutrals, refined typography and minimal layouts to create a premium skincare aesthetic that remains consistent across packaging, product visuals and digital touchpoints.
- Role
- Brand Identity, Packaging & Digital Design
- Deliverables
- Brand IdentityProduct PackagingProduct GraphicsSocial Media CreativesDigital Campaign AssetsWebsite/Product Visuals
01
Visual Identity
The visual direction was built around a calm, premium and approachable skincare aesthetic, using soft neutrals, refined typography and generous spacing to create a clear and consistent brand presence.
02
Brand Applications
The visual system was extended across packaging, product presentation and social content to maintain a consistent brand experience across physical and digital touchpoints.
