Brand Identity & Packaging
Coffee Brand
A complete brand identity and packaging system for a specialty coffee roaster — built around warmth, ritual, and the craft of the pour.
Overview
A self-initiated coffee branding project exploring a warm, contemporary identity across packaging and retail touchpoints. The visual system combines bold typography, earthy tones and a flexible packaging structure designed to create a consistent and recognizable brand experience.
- Role
- Brand Identity, Packaging Design & Visual Direction
- Deliverables
- Logo & Visual IdentityColour & Typography SystemPackaging DesignLabel DesignBrand MockupsDigital Brand Applications
01
Identity
The identity was designed to feel warm, approachable and contemporary, combining a bold wordmark with a simple visual system that remains recognizable across packaging and brand touchpoints.
02
Packaging
The packaging system was designed to maintain a consistent brand identity across different product formats while allowing each variant to have its own visual character.
